Institution

Institution

I analysed two different types of magazines and they were both different. One magazine was called ‘Vibe’, and the other was called ‘Fashion’. Vibe is a music and entertainment magazine which predominantly features R&B and hip hop music artists. Fashion is a magazine which covers international, national and local fashion, beauty trends and news.

Vibe

Quincy Jones launched Vibe in 1993, in partnership with Time Inc. Originally, the publication had been called Volume before co-founding editor, Scott Poulson-Bryant gave it the name Vibe. The Wicks Group bought the magazine in 2006. On June 30^th, 2009, it was announced that vibe was shutting its doors and ceasing publication online immediately, although according to Essence, Quincy Jones has stated he would like to keep it alive online. After shutting down, private equity investment fund Intermedia Partners, LP bought Vibe Magazine. They have said they "feel privileged to purchase and resurrect such a storied brand”. The magazine was founded 1993 and was base in New York City, US. The magazine publicized its last edition in 2014, this was print based. Over a 21 year period, the magazine had several editors, such as Editor-in-Chief Jermaine Hall, Mimi Valdes, Emil Wilbekin, Alan Light and Jonathan Van Meter.  The magazine owed its success to featuring a broader range of interests than its closest competitors The Source and XXL which focus more narrowly on rap music or the rock and pop-centric Rolling Stone and Spin. As of June 30, 2012, Vibe has a circulation of 300,943 , of which 202,439 was paid, and 98,504 was non-paid. Advertisers ran the gamut from record labels to fashion houses to various cognac brands. Vibe made a consistent effort to feature models of all ethnicities in these pages. Former editor Emil Wilbikin was frequently credited with styling those pages and keeping fashion in the forefront of the magazine's identity during the early 2000s.

Fashion

Fashion is a Canadian fashion magazine published by St. Joseph Media. Established in 1977, it is currently based in Toronto (with satellite offices in Vancouver, Calgary and Montreal), publishes 10 issues a year and has a total readership of 1.85 million.

The magazine is based in Toronto, Canada and the first issue was released in 1977. The magazine covers international, national and local fashion and beauty trends and news. It aims to reach affluent, style-conscious urban women.

The current editor-in-chief is Bernadette Morra. Previous to joining Fashion, Morra spent 23 years at the Toronto Star, first as fashion writer, then (since 1993) as fashion editor. She left the Star in 2008 to be a freelance writer and launch a website for jewelry lovers. Bernadette has reported from the runways of Milan, London, Paris and New York, and interviewed many top fashion designers, models and celebrities including Karl Lagerfeld, Marc Jacobs, Nicholas Ghesquiere, Victoria Beckham and Linda Evangelista.

In 2009, FASHION launched its men's magazine Men’s Fashion as a bi-annual special interest publication. In 2012, they added a Holiday issue, in addition to the Spring/Summer and Fall/Winter editions. The current editor-in-chief is Canadian journalist David Livingstone.